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The real value of advertising. Behavioral or not
Behavioral ads may be a fraud, but the real power of advertising is still there. Especially online.
The power of Big Data and the failures of online advertising
Data is the new oil. Big data is poised to transform society. Soon everybody from individuals to government will be measuring and optimizing everything possible. In the meantime, though, lots of things may go wrong. There is an article out there on this very topic. It says that “nothing underscores the consequences of data analysis gone awry more than the story of Robert McNamara”. Maybe. As far as I’m concerned instead, nothing screams “data analysis gone awry” like the banner I found in that article and the point where it was placed:
Microsoft video proves that Microsoft Office is like cocaine and has dealers inside schools
On October 6th, 2010 Microsoft published a short video on Youtube titled “A Few Perspectives on OpenOffice.org”. The video is about “Some thoughts from OpenOffice.org users and why they switched back to Microsoft Office” (OpenOffice.org and its offspring LibreOffice are “free-as-in-freedom” alternatives to Microsoft’s Office productivity suite. They have no license costs and natively support OpenDocument, an international standard format for office documents).