Women, you are not emancipated unless you buy Smart Appliances
And you all knew this SIXTY YEARS AGO, as this picture proves beyond any reasonable doubt:
You are not emancipated unless you have a modern electric range
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That picture comes from a 1957 LIFE article about how to, believe it or not “Live Better Electrically”, which I discovered thanks to the Danismm Tumblr blog. The message our mothers got in 1957:
“You are not emancipated unless, of course, you have a modern electric range!”
is exactly the same that we all get these days, namely:
You are not emancipated unless, of course, you have modern Smart Appliances!
That picture from 1957 is an excellent reminder that the real message is, now as sixty years ago:
“you are not emancipated unless you buy everything we want you to buy THIS YEAR”
whereas the truth is that:
- the least sensible purchases you may make these days are exactly “smart appliances” for “high tech” kitchens
- the REALLY Smart Home is the one with as few “smart” devices as possible
Who writes this, why, and how to help
I am Marco Fioretti, tech writer and aspiring polymath doing human-digital research and popularization.
I do it because YOUR civil rights and the quality of YOUR life depend every year more on how software is used AROUND you.
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