The Italian Publishers Association (Aie) just launched the “è-book” (“it’s an (e-)book”) contest, addressed to all Italian university students, to find the slogan that will publicize a series of digital university textbooks. Aie is an association that Garamond, an Italian publisher who is heavily betting just on digital textbooks, abandoned last year because Aie: protects only the interests “of three or four large groups, which are increasingly dominant in the Italian publishing market, especially in the school sector in which we (Garamond) operate.