Attention is precious and scarce like gold in this age of continuous interruptions, tweets limited to 140 characters and people for which something simply doesn’t exist if it doesn’t pop out in the first page of Google Search results. In september 2010 I have participated to a conference devoted to this theme, that isPaying Attention: Digital Media Cultures and Generational Responsibility. It has been an interesting experience and one that has confirmed to me, as I’ll explain in a moment, the need for “hackers” and all the other people, including (especially?