Patty Traynor is the president at Finish On Demand, Inc a full-service, short-run bindery. A couple of days ago, Ms. Traynor found the first of several articles I’ve written about the Save as WWF, Save a Tree campaign and commented on it.
The .WWF file format is a “green, because unprintable” file format, with its own website and Facebook page. On March 17 2011, around 10 am GMT +1, that Facebook page was updated with a post that starts saying: “Use WWFs tips on paper efficiency to help save the earth, reduce your carbon footprint and save money at the same time.
Shortly after its release, I explained why the .WWF file format isn’t a really green and smart idea. Here I answer, with an invite to all environmentalists and green activists, to a critique from Marghe, a reader who got upset because (synthesizing):
(funny update on Jan 14th, 2011, see bottom of page)
On November 30, 2010, the German section of the World Wildlife Fund (WWF) launched Save As WWF, Save a Tree, a “green” (because not printable) file format.