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Save as WWF? But printing creates forests, doesn't destroy them!

Patty Traynor is the president at Finish On Demand, Inc a full-service, short-run bindery. A couple of days ago, Ms. Traynor found the first of several articles I’ve written about the Save as WWF, Save a Tree campaign and commented on it.

What are the original WWF tips on paper efficiency?

The .WWF file format is a “green, because unprintable” file format, with its own website and Facebook page. On March 17 2011, around 10 am GMT +1, that Facebook page was updated with a post that starts saying: “Use WWFs tips on paper efficiency to help save the earth, reduce your carbon footprint and save money at the same time.

Dear Green Activists, will you please start to take file formats seriously?

Shortly after its release, I explained why the .WWF file format isn’t a really green and smart idea. Here I answer, with an invite to all environmentalists and green activists, to a critique from Marghe, a reader who got upset because (synthesizing):

No peace for the "Save As WWF" campaign

(funny update on Jan 14th, 2011, see bottom of page) On November 30, 2010, the German section of the World Wildlife Fund (WWF) launched Save As WWF, Save a Tree, a “green” (because not printable) file format.

Wanna save trees? Don't Save As WWF. This is the really green format!

The World Widlife Fund recently launched a “new file format” called .WWF, which is green because it cannot be printed, so it saves trees by stimulating people to reduce their consumption of paper.

Save as WWF? No, thanks!

Update Dec 7th, 2010: after reading this page, please also read Don’t Save As WWF. This is the really green format! for alternatives to .WWF