(background: in september 2012 a “coming soon portal for European Businesses” asked me to write an article with the same title as this one here, expanding on what I had already written on the topic. I delivered that article on October 23, 2012, but never heard back from them, and as far as I know that portal is still “coming soon”. Later on, other people told me that maybe the idea could get some financing from this EU FP7 call.