One year ago I launched a proposal, with related fundraiser, for an alternative to Facebook, Gmail and similar services really usable by normal people, the percloud. That fundraiser did not succeed, which is no problem at all for me, because I do have many other things to do. I am writing this post only because I believe that something like the percloud is still sorely needed, and the sooner anybody does it, the better. Seriously. Here’s why.