Ouch. Here goes another “Linux desktops” article that misses a crucial point: “To capture more of the desktop market, Linux needs to target the average user. That article does get lots of things right, many more of most similar articles, starting with this sentence: “Don’t even mention the terminal window, commands, or open source. Why? The average user doesn’t care and is only turned off by those ideas.” which I suggest to compare with the “Where’s the trick?