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The real danger of (digital) advertising is LONG TERM conditioning

Just a synthesis of a GREAT thread on the real role of advertising in society.

The real value of advertising. Behavioral or not

Behavioral ads may be a fraud, but the real power of advertising is still there. Especially online.

The power of Big Data and the failures of online advertising

Data is the new oil. Big data is poised to transform society. Soon everybody from individuals to government will be measuring and optimizing everything possible. In the meantime, though, lots of things may go wrong.

Microsoft video proves that Microsoft Office is like cocaine and has dealers inside schools

On October 6th, 2010 Microsoft published a short video on Youtube titled “A Few Perspectives on”. The video is about “Some thoughts from users and why they switched back to Microsoft Office” ( and its offspring LibreOffice are “free-as-in-freedom” alternatives to Microsoft’s Office productivity suite. They have no license costs and natively support OpenDocument, an international standard format for office documents).