Just a synthesis of a GREAT thread on the real role of advertising in society.
Behavioral ads may be a fraud, but the real power of advertising is still there. Especially online.
Data is the new oil. Big data is poised to transform society. Soon everybody from individuals to government will be measuring and optimizing everything possible. In the meantime, though, lots of things may go wrong.
On October 6th, 2010 Microsoft published a short video on Youtube titled “A Few Perspectives on OpenOffice.org”. The video is about “Some thoughts from OpenOffice.org users and why they switched back to Microsoft Office” (OpenOffice.org and its offspring LibreOffice are “free-as-in-freedom” alternatives to Microsoft’s Office productivity suite. They have no license costs and natively support OpenDocument, an international standard format for office documents).