The .WWF file format is a “green, because unprintable” file format, with its own website and Facebook page. On March 17 2011, around 10 am GMT +1, that Facebook page was updated with a post that starts saying: “Use WWFs tips on paper efficiency to help save the earth, reduce your carbon footprint and save money at the same time.”
These tips include, according to that post on Facebook (the bold markup is mine):
"Use technology - **as well as the .wwf file format**, email, internet, intranets and document scanners can radically reduce paper use, while also saving you time and money"
It turns out with a 2-second web search that the text of that post is copied and pasted straight from the official Using technology and better systems section of the official “Reduce paper use at home & the office” page on the central, official WWF website. Nothing wrong or surprising here: why shouldn’t a WWF Facebook page repost something from the official WWF website?
What’s interesting here is that, on Facebook, that post seems the official text of the official WWF, but it isn’t exactly the same.
The “as well as the .wwf file format” part is missing from the official WWF list of technology-related paper-saving tips, as you can see by yourself in the screenshot or (as of 2011/03/17 10:25am GMT+1) directly on the website.
Why this mismatch? Why isn’t the .WWF file format listed there, together with the other “easy ways for individuals and businesses to reduce their paper use and costs”? Simple lack of coordination among webmasters or yet another sign that not all of WWF loves the SaveAsWWF campaign, for the reasons I reported a couple months ago and in earlier articles about SaveAsWWF?