Patty Traynor is the president at Finish On Demand, Inc a full-service, short-run bindery. A couple of days ago, Ms. Traynor found the first of several articles I’ve written about the Save as WWF, Save a Tree campaign and commented on it.
- The .WWF file format is a “green, because unprintable” file format, with its own website and Facebook page. On March 17 2011, around 10 am GMT +1, that Facebook page was updated with a post that starts saying: “Use WWFs tips on paper efficiency to help save the earth, reduce your carbon footprint and save money at the same time.
- (funny update on Jan 14th, 2011, see bottom of page) On November 30, 2010, the German section of the World Wildlife Fund (WWF) launched Save As WWF, Save a Tree, a “green” (because not printable) file format.
- The World Widlife Fund recently launched a “new file format” called .WWF, which is green because it cannot be printed, so it saves trees by stimulating people to reduce their consumption of paper.
- Update Dec 7th, 2010: after reading this page, please also read Don’t Save As WWF. This is the really green format! for alternatives to .WWF